If you don't know by now, you should know that I'm a total sucker for column rads, and I would always recommend considering replacing existing radiators in your home when redecorating to column rads if you can. They fit perfectly into any scheme whether you’re going for modern, traditional, transitional, or any other interior style. You can customise them to be with or without feet, and add a custom colour too. Erghhh just so sexy. With that being said, radiators are heat sources, so you need to make sure that you get the right size radiator to give you the correct amount of heat output for the room it’s going in. You also need to think about energy efficiency! If it’s too big, it will add to your energy bills, if it’s too small, you’ll be cold and have it running on maximum! To make the process a bit easier, I wanted to pull together a step-by-step guide for you because there are a few things you need to do before you order your rads. I've actually been shopping around to find the right radiators for the #asihome, and I've made a decision to go with the Cast Iron Radiator Centre. For what I want, they are able to give me the best price, and I know that they're a really great quality product too. I've also listed a few other places you can find beautiful rads too. Follow these steps when buying your radiators: Step 1: Measurements Measure the room that the radiator(s) is going in. You want to note the width, height, and length. Step 2: Find out your BTU (British Thermal Units) This will determine the BTU output your radiator needs to have. To work it out, you just use a BTU calculator. You can either type ‘BTU calculator’ into Google, or head to Cast Iron Radiator Centre and use their one . I like this one because it asks you a few more questions to get it right, like whether you have double glazing in the room, where the radiator will be placed etc. The more questions, the more chance of getting it right and helping with those energy bills! Step 3: How many do you need? Write down how many rads you need in the room, and note down whether they’re going under a window or if they need to be a particular height. I'd also recommend having a browse on Pinterest for inspiration because you might decide that in some rooms you'd like a short rad, whereas in others the design might lean towards a standard size. My Pinterest has also got loads of inspiration on there. Step 3: Choose your rad My favourite is the four-column traditional radiators , but take a look around and find the right one for you. The more columns you have, the more depth you'll need to allow for. If you've got a particularly skinny hallway, for example, you might want to consider a 2-column rad. Or, if you have a large home and want to build a sense of cosiness, or add a sense of grandeur, then you may want to go for even more columns for example you could go for various heights of a 9-column rad like this one: You'll also need to get an idea of how many sections you want to aim for. You may need to be flexible with the sections though, as you may need to add/decrease these depending on what BTU output it will give you. Also, if your plumbing is already in place and it's not being moved, you'll be restricted to use the existing width. Our plumbing was generally ok and mostly in the right places, but design-wise, I didn't want the new radiators to be as long as the existing 70s radiators. Before altering our plumbing, I checked that we would still maintain the right BTU if the width was reduced - and it wouldn't. So, the plumbing stayed put and I've had to compromise with longer radiators. These are just little things to think about, so that's why it's always best to have your interior designer on board from the beginning if you are using one, and if not, having a strong idea of your design direction is really rather important. What are columns and sections? The columns are what you see from the side profile, so for example these radiators have 4 columns. CAST IRON RADIATOR CENTRE The sections go across the length, so for example, this radiator has 14 sections. Once you’ve got an idea of the height of your radiator and how many columns and sections you want, choose the style of radiator you want (I like the traditional ones) , and then select the closest height to what you're looking for. Then, open up the list of options and look for your desired width and BTU . If you’re having more than one rad per room, you can split your BTU between the radiators so it covers the room. Sometimes the option for the rad you want is right there, sometimes you need to compromise on adding/removing sections or changing the height to get it right. (Just like I did for our living room. I didn't want more than 14 sections design-wise, but I've had to keep them at around 16 sections each because otherwise I'd of been under by about 2000 BTUs and they wouldn't heat the room effectively). Step 4: Pick your valves I personally love an antique brass valve with a wooden twist top. We are going for thermostatic valves so that we have more control over our heating. Here's a few that I love. Step 5: Decide if you want feet Yes, I did say feet. Some radiators attach to the wall, and some sit on radiator feet and attach to the wall with wall stays. Rads with feet and wall stays are personally my favourite. Rads with feet make me feel grounded, ones without feet don’t give me the same satisfaction. You can also add decorative feet if your rad doesn't have them already. Here's an example of rads with feet: And here's one without feet: Step 6: Pick your wall stays: I think wall stays add such a classy touch to your radiators, isn’t it satisfying when functionality and form intersect with absolute beauty? I like to match these with the hardware in your valves, so go for a gold/brass mix or stay with chrome/nickel. Step 7: Pick your finish! Don’t forget to think about the colour and finish. The colour of your rad has everything to do with the overall vibe and feeling in your home so don’t overlook this decision. It’s one that has held me off purchasing ours yet because I need to make a final decision on the colour schemes in the house. You can also pick between a satin finish, matte finish etc. Most companies will give you a standard set of finishes and colours plus some additional custom colours like bronze for example which can be realllllly sexy. Some companies also give you the option to customise with a specific paint colour so you could choose from a RAL or Farrow and Ball colour for example. Some additional tips 1. Budget for delivery costs It usually makes sense to purchase all your rads for your home in one go as the delivery fees can be extremely high. Just check, double-check, and triple-check it before you hit purchase, and make sure you’ve got yourself covered with refund terms and conditions in case you do mix up some of the measurements and you can easily replace it. 2. Don't risk it, know your end goal This is one of those things that can make renovating and redecorating a challenge. Knowing what your overall design is going to look like before you get started on your project is so important. Not having this can affect more things than are often realised, and without a design direction, your progress can come to an abrupt halt. Don't risk it and get any old radiator and hope for the best. My advice is to have at least nailed your design direction before you invest in new rads, especially if you're going for custom colours. 3. Be prepared for your plumber Your plumber will need to know the placement and width of your chosen radiators before they get started. Especially if you're planning on moving the location of your rads, this is helpful for them to know so they can give you an accurate quote. If you haven't got this nailed before they come - it could be a very short meeting. Shop for your rads A quick Google Search and here's some places you can have a look at. I haven't purchased from them so make sure you do your research first - read the reviews etc! I'll be going with Cast Iron Radiator Center. Cast Iron Radiator Centre Cast Iron Radiators Ltd Cast Rads UK The Traditional Radiator Company Cast Iron Radiators 4 U Just Radiators Period House Store The Radiator Company Best Heating UK Radiators Victoria Plumbing There you have it. All the advice I can give you! Happy shopping, and let me know if you found it helpful.

The unorthodox version. Many will question your sanity when you tell them you're taking on a renovation. Some impressed. Others, not so much. Yet there are many of us who have been through it, are going through it, and are YET to go through it. Opinions are usually unsolicited (lol - you know what I mean.. ' why are you doing that when you should be doing this ', ' that's not going to work ', ' you're going to regret that decision ', you know the score). But where are the people who stand with you, and have an armful of knowledge, heads ups', and positive encouragement? Well friends, I'm here . And I come with a BUCKET load of motivation, positivity, and my survival guides I've put together for you from a little further along the tunnel. I'm not talking budget planners and spreadsheets here, I'm talking about the stuff that's going to help you remain sain throughout the process! I speak from experience. Some of these things I wish I had sooner, others I am so grateful I've had from the beginning. You're probably looking at this thinking, what on earth do these have to to with renovations? Hold tight for a quick breakdown. Dust doors: because there will be dust, and you might end up with an inhaler like I did. Cheers dust + crap Covid immune system. A water filter system: because chances are your water situ isn't great and you're not going to be wanting that 'straight from the tap' stuff. We've used ours religiously, hard water is grosssss. Enormous oversized bottle: the water bottle I've actually used for 12 weeks. Straight from the filter into this bottle, and zero chance of a dusty drink.. Extra long charger leads: I mean probably just a survival product for anyone living in 2023. I swear we lose chargers everywhere!? But, our 80s house has got switches and sockets in all the wrong places, + there's barely any of them. Now I can be a lazy woman in 2023 who can charge her phone on the other side of the room whilst sitting on the sofa.. A decent hoodie: renovations get cold. Especially in England. We've spent the winter with only two working radiators. You'll sense a theme, but it's been f******g freezing. Sleep masks: I know, I know, but along with our lack of radiators, we've had a lack of curtains and blinds. Those 80s curtains with decades of built up dust and God know's what else, they HAD to go. Silicone phone case: we've got concrete and hard floors everywhere. My silicone case means the chances of me having to spend money on replacing a broken phone due to my sheer clumsiness is avoided - now you can spend it on that USB plug socket you wanted... Electric blanket: did I already mention that renovations get cold, because they do, get really cold, and at 5ft 3, curling up in a ball just to retain body heat, well you can imagine. There's not a lot of heat there... Wine: does this really need an explanation? Probably not, but either way, wine helps. Faux flowers: flowers just really cheer me up, but you're renovating. Buying fresh flowers every week is a hard one to justify when every penny you have get's put into the house. And the ground - anyone else watched thousands and thousands of ££ just get poured in to the ground? *cries*. You lose the enjoyment of styling in a renovation, because it's just not the same, but there's nothing a bunch of beautiful styled flowers can't fix. Hand cream: because you're hands will end up looking like shrivelled up shrews. Hello winter dermatitis. Long hot water bottle: notice this isn't your standard hot water bottle. I've kind of become kind of co-dependent on mine. It's perfect for warming up your bed and then wrapping yourself up around it like a koala hugs a tree. Yeah, the cold nights don't bite as much with this gem. Diffuser: our house currently smells like wet plaster, dust, and building site. The diffuser does just want it says it will. Diffuses those smells and replaces it with something more, palatable. Diffuser scents: if you read number 13, this one's pretty self explanatory.. Noise reducing ear pods: I've been working from home throughout a lot of our drilling etc. Having noise reducing ear pods helps you to stay focussed and drown out the noise. Let's hope your neighbours have got some too.. (17 + 18) Hard/soft slipper shoes: unless you want me to add heel balm to the list, get yourself a pair of comfy shoes to wear around the house. George bought me a pair of crocs because he was sick of watching me walk around on a renovation floor. The sentiment was sweet, but I cannot stand crocs. However, my GOD have they come in useful. I'm more grateful than I am ashamed, so the Crocs get the win. Get in there first and add a nice pair of Birkinstocks or Uggs to your birthday list before you literally join the Croc club.. If you're in the renovation club, drop a comment below with what you'd add to the list for our fellow renovation friends. Or as always, drop into my DMs on Instagram and let's get the conversation going! *SOME AFFILIATE LINKS ARE USED IN THIS POST*.

Once you've got a base for your design, you can have fun switching out decor pieces to make the design reflect those nuances of your personality. I wanted to show you an example of how you can do this, so I've designed a very sexy base, and pulled in different lighting, textiles and artwork to transform each design to give you an idea of how you can make a design work for you. The changes are subtle, but I think this is a good way to show you that design really is subjective, and just by making a few changes, you can make a design feel like it's telling your story. Option 1 This is the original design that I based the additional variations from below. It's all about that muted design palette, bringing in rustic tones and mixing it with modern pieces to achieve the feel of laid-back living. Here are the things I want you to notice in the design details, and the things that I'm switching around to achieve a nuanced look in each design: Mixing metals in the lighting Mixing traditional details with modern details Bringing in faux plants to soften and add depth with natural colour Switching out the artwork, and picture lights - some art is minimal with hand sketches, whereas some is retro. The frames change depending on how you're mixing the metals too. Table decor: there's two-three options total, but you can add to a tablescape, or keep it super simple. I love mixing a vase, seasonal flowers (or all-year greenery), and a rustic bowl. Textiles - two similar cushion designs have been interchanged to create softer tones and dynamic tones. The dark stripe matches the cabinet detailing, and dark metals, but the soft nude stripe gives the design a soft texture. The two designs could be within the same room area - if you have the space, consider adding additional furniture like wall cabinets to add depth and interest. You'll see how once you get the foundation right (for example wall colours, flooring, dining table and chairs) you can dare to play around with other details like lighting fixtures, textiles, and art work options until you find what feels like your perfect fit. Option 2 Option 3 Option 4 Option 5 Option 6 Option 7 Option 8 Option 9 Option 10 Option 11 Option 12 What one's your favourite? Product links are below. If I've missed anything, just drop me a DM on Instagram and I'll send you the link. I've used some affiliate links where I can. FYI, this post contains affiliate links to some of the products. Thank you for shopping through my links, it means a lot to me. Even though it's only pennies, any commission I earn goes back into ASI and funds things like keeping my website running. I only share pieces I truly love and think you will too, so I appreciate your support more than you'll ever know.

Allie Creative provides thoughtful, strategic marketing direction and implementation services for leading interior design studios across the UK. TRANSFORMING YOUR: Marketing Strategy Social Media Email Newsletters Copywriting Bespoke Projects Marketing That's Refined, Authentic, and Undeniably You . Your studio isn’t built on rushed decisions or loud statements, it’s shaped through care, intuition, and time. At Allie Creative, I work with established interior design studios to shape marketing that feels as thoughtful and intentional as the homes you design. With a strategic, collaborative approach that puts your vision first, your marketing captures the essence of your work, and becomes refined, authentic, and undeniably you. MARKETING SERVICES Every studio needs something a little different, much like the homes you design - there's no one size fits all . Whether you need a marketing roadmap to guide your team, monthly strategy delivered straight to your inbox, full-scale implementation, or support with a specific project, collaborating with Allie Creative will give you back your time, melt away the mental load, and make marketing your business feel completely effortless. CHOOSE YOUR SERVICE Where strategy feels intuitive, not overwhelming. My process is designed to mirror the rhythm of a design studio - from consultation, to concept, to implementation. I take the time to understand how your studio thinks, works, and wants to be seen, shaping a bespoke marketing strategy that fits naturally around you, rather than feeling like an overwhelming task demanding your constant attention. It's very much a collaborative journey designed for longevity, where your input shapes the direction, your vision is honoured, and you feel confident and positive every step of the way. THE PROCESS "It’s the quiet, considered moments that leave the strongest impression". Every detail you design tells a story, about how people live, what they value, and what home means to them. That same intentionality deserves to flow through your marketing. It brings me such joy helping interior designers translate that care and signature style into a visible presence that feels considered, authentic, and a a natural extension of your studio. PHILOSOPHY Across The Kitchen Table I'm getting back into one of my favourite pasttimes, sharing my musings in a little corner online. (Marketing calls it long-form content, my partner calls it word vomit). I've always loved writing longer pieces in my own voice, so i'm starting fresh. Expect topics across design, business, motherhood, renovating, and the quieter side of digital marketing. It's going to be fun, cathartic, and in reality, saves my family and friends from regular voicenotes shy of a podcast. Come and join my virtual kitchen table, and let's catch up. MEET ME ON SUBSTACK To celebrate the start of this new chapter, I'm providing a very special treat throughout February. Join my email list and I'll meet you in your inbox with the details. Let your days unwind and your designs unfold. Your marketing is officially handled . ENQUIRE

When your marketing reflects the same thoughtfulness that flows throughout everything you do, it stops feeling like an impossible task and starts to feel like a natural extension of your everyday. Contact us to get started on your marketing strategy. CONTACT by ALLIE CREATIVE Menu Close Home Services About Contact Instagram Substack Email List LET'S GET STARTED CREATIVE DIGITAL MARKETING STUDIO First name Last name Email* Phone* Website* One of your socials: How did you hear about Allie Creative* Submit "Away from the screen, interiors have always been my escape - a sanctuary where I hunker down, immerse myself in beautiful, thoughtful work, and quietly recharge ." Across The Kitchen Table I'm getting back into one of my favourite pasttimes, sharing my musings in a little corner online. (Marketing calls it long-form content, my partner calls it word vomit). I've always loved writing longer pieces in my own voice, so i'm starting fresh. Expect topics across design, business, motherhood, renovating, and the quieter side of digital marketing. It's going to be fun, cathartic, and in reality, saves my family and friends from regular voicenotes shy of a podcast. Come and join my virtual kitchen table, and let's catch up. MEET ME ON SUBSTACK To celebrate the start of this new chapter, I'm providing a very special treat throughout February. Join my email list and I'll meet you in your inbox with the details. hiya@byalliecreative.com Suffolk, England. Pull Up A Chair. Subscribe for updates. Newsletter. It's new, it's honest, it's real. Marketing, motherhood + projects. MAKE AN ENQUIRY WEB DESIGN MADE IN HOUSE BY ALLIE SUBSTACK TERMS OF USE PRIVACY POLICY

I provide ongoing marketing direction and implementation at a strategic level for studios who want their marketing to be thoughtfully led and refined over time. Think of this as having an external Head of Marketing Direction. Menu Close ALLIE CREATIVE SERVICES Menu Close Home Services About Contact Instagram Substack Email List LET'S GET STARTED by ALLIE CREATIVE CREATIVE DIGITAL MARKETING STUDIO FOR INDUSTRY LEADERS Every studio is different, in pace, ambition, and season of life. Some need clarity and direction, others need the reassurance of knowing everything is quietly being handled. It's common for most studios to move between the two over time. I meet you where you are, taking time to understand how your studio operates and what matters most to you, shaping marketing that fits naturally around your workflow rather than demanding your attention. When your marketing reflects the same thoughtfulness that flows throughout everything you do, it stops feeling like an impossible task and starts to feel like a natural extension of your everyday. THE PROCESS It's A Collaboration , Much Like The Homes You Design SERVICE 1 Strategic Marketing Direction and Implementation For studios who want their marketing to be thoughtfully led and refined over time, I offer ongoing monthly marketing direction and implementation at a strategic level. We complete a business and marketing audit, and create a clear strategy to work from. I hold the bigger picture from content direction to project storytelling across relevant platforms, so everything evolves with clarity and intention as your studio grows. Think of this as having an external Head of Marketing Direction - actively shaping, implementing, and refining your marketing without the overhead of an in-house role. REQUEST THE SERVICE GUIDE SERVICE 2 Strategic Marketing Direction For studios who want clarity and direction without ongoing implementation, I offer strategic marketing direction through a tailored roadmap. Together, we define your positioning, priorities, and opportunities, creating a clear plan your team can confidently implement in-house. This is ideal if you’re looking to realign your marketing, refine your focus, or gain a trusted strategic perspective, without handing over day-to-day execution. REQUEST THE STRATEGY GUIDE The Process Collaboration is at the heart of how I work. My process is designed to mirror the rhythm of a design studio. From consultation to concept to refinement, it feels familiar, reduces mental load, and builds confidence in every decision. ENQUIRE ONE CONSULTATION AND MARKETING AUDIT After a friendly introduction, we begin with a detailed marketing audit, where we look at your existing presence, identify gaps, and uncover opportunities for long-term growth. TWO CUSTOM MARKETING STRATEGY I step away and review your audit, and build a tailored marketing strategy, much like a concept design - thoughtfully mapping out a clear direction. THREE COLLABORATION AND REFINEMENT We review this together, refining and adjusting until it feels right. Once finalised, you'll have complete clarity on the scope, next steps, and investment, before we move into implementation. FOUR IMPLEMENTATION AND SUPPORT You choose the level of support you need: guidance, partial execution, or full-implementation. Your marketing becomes a living extension of your studio as we continue to work closely together. Across The Kitchen Table I'm getting back into one of my favourite pasttimes, sharing my musings in a little corner online. (Marketing calls it long-form content, my partner calls it word vomit). I've always loved writing longer pieces in my own voice, so i'm starting fresh. Expect topics across design, business, motherhood, renovating, and the quieter side of digital marketing. It's going to be fun, cathartic, and in reality, saves my family and friends from regular voicenotes shy of a podcast. Come and join my virtual kitchen table, and let's catch up. MEET ME ON SUBSTACK To celebrate the start of this new chapter, I'm providing a very special treat throughout February. Join my email list and I'll meet you in your inbox with the details. Let your days unwind and your designs unfold. Your marketing is officially handled . ENQUIRE hiya@byalliecreative.com Suffolk, England. Pull Up A Chair. Subscribe for updates. Newsletter. It's new, it's honest, it's real. Marketing, motherhood + projects. MAKE AN ENQUIRY WEB DESIGN MADE IN HOUSE BY ALLIE SUBSTACK TERMS OF USE PRIVACY POLICY